Customize Your Story.
Designed for zero-waste, our Circular Memory Jacket is a lifetime piece built for performance and functionality. Great for traveling, outdoor adventures, and every day, it’s an outdoor jacket you will feel proud to wear. Hold the moments you cherish most as #WearYourValues in the Circular Memory Jacket.
The Circular Memory Jacket tells your story. You customize the lining with your favorite garments. Football fanatic? Send us your team’s paraphernalia. 90’s band groupie? Rock every last t-shirt. Recent college grad you want to celebrate? Send us your college swag. Made in the USA, customizable, and made-to-order, the Limited Edition Circular Memory Jacket holds close the moments you cherish most, and the ones you’re creating today.
The World's First Circular Jacket
From Fast and Wasteful to Circular and Regenerative
We aren't playing. We took them up on it. Big time.
Known as the 2020 Commitment, The Global Fashion Agenda called the fashion industry to take action on sustainability and circularity by 2020. With the launch of the Dhana Circular Fashion Line, The Limited Edition Dhana Circular Memory Jacket embodies three of the four circular fashion strategies outlined by The Global Fashion Agenda:
1. Implement design strategies of cyclability.
100% upcycled. Zero new resources extracted. Zero waste created. And when you think it’s time part ways with your jacket, send it back to us, and we will recycle it. All of it.
2. Increase the volume of used garments collected.
Send us 10 of your favorite pieces, and we create your customized lining.
3. Increase the share of garments made from recycled post-consumer textile consumers.
Designed for zero waste, every of the Circular Memory Jacket is made from upcycled or recycled deadstock, textiles once bound for the landfill.